Zero Interface

Help your customers get from A to B. Improve the web experience you provide them by designing for reality.

Zero Interface helps companies and government organizations improve the web/mobile experience for their customers through design, art direction and training. Zero Interface has worked both directly and with associates on a diverse range of projects for clients such as the Dutch Ministry of the Interior and Kingdom Relations, the Dutch Ministry of Finance, the Netherlands Court of Audit, NCRV, Nuon/Vattenfall, Manager Tools, Kleertjes.com, and many others.

Much design on the Web today is based on the design of pretty containers; content is poured into visual designs which don't serve the needs of the content, and which are not equipped to deal with the variable form factors that the current device landscape provides us. A design that looks great when presented to you, might be presented as a flat image, at a certain width, with fake content. This is not reality. Reality is real content. Your content. Reality is phones, tablets, laptops, wearables, and maybe more. Reality is different browsers and different versions of browsers. Reality is that not every connection is a fast connection. And the reality of your customers is that they want to do what they came to your site or application to do. Their device, browser, network connection, or other limitations should not prevent them from doing so.

Designing and developing for reality is just good business.

Zero Interface is currently not accepting any new client work. Stephen still accepts a small number of speaking engagements for industry-related conferences.

Zero Interface has helped many companies and government organisations with their web endeavours, through design consulting and in-house workshops. These include:

  • Rijksoverheid
  • Nuon
  • Ally Bank
  • Skyscanner
  • Manager Tools
  • Kleertjes.com

Content-based. User-centric. Device-agnostic.

Zero Interface principal Stephen Hay consults with clients on responsive web design, information architecture, interaction design, and other ways design can influence the user experience. He advises clients on front-end design and development strategy, often actively taking part in and assisting with the design and development process. His design strategy focuses on designing around real content, focusing on customer needs, and getting design comps into the browser as quickly as possible. There are no throwaway deliverables.

Responsive Design Workflow

Stephen is the author of Responsive Design Workflow (New Riders, 2013), which describes a pragmatic and content-based workflow for use when designing for multiple devices. He is co-author of Smashing Book #3, a columnist for the Dutch Web Designer Magazine, and a periodic contributor to .net Magazine. He is co-organizer of Mobilism and CSS Day, two successful industry conferences. Stephen frequently speaks at industry events and hosts workshops on various web-related topics. You can mail Stephen, follow him on Twitter or visit his blog.)